I have been a freelance Beauty and Well-being PR for six months now. It seems to have whizzed by whilst also feels like I’ve been doing this for ages all at the same time. It has been the most challenging, brilliant, fulfilling, soul-searching six months of my life.
I have specialised in Beauty and Well-being PR for almost a decade and in that time a lot has changed. I remember the days of manually measuring the size of a piece of coverage to get the AVE, faxing over coverage, and binding reports for hours.