Your Go-To Source for Beauty PR Blog Insights and Trends

Public relations is evolving fast. Artificial intelligence (AI) is reshaping how brands connect with their audiences. For beauty and well-being brands, this change offers new ways to boost visibility and build trust. I want to share how AI is transforming PR and what it means for brands aiming to stand out in the UK market. AI tools are no longer just a tech trend. They are practical helpers that improve how PR teams work. From crafting messages to tracking media coverage, AI

Organic September is almost here! It is something very close to Inlight Beauty's heart, with their founder, Dr. Mariano Spiezia, being...

UpCircle have made a name for themselves as the indie brand pioneering the “by-product beauty” trend. Their ever-growing repurposed...

This National Lipstick Day celebrate with Axiology! Did you know the average women will consume 4 to 9 pounds of lipstick in her life? So...

I have been a freelance Beauty and Well-being PR for six months now. It seems to have whizzed by whilst also feels like I’ve been doing...

If you look at any magazine/website/blog, there are endless beauty trends being talked about across every sector of the beauty industry –...

Should you embrace Mindfulness? Short answer – YES! More detailed answer below… Meditation and Mindfulness are very trendy right now....

I have specialised in Beauty and Well-being PR for almost a decade and in that time a lot has changed. I remember the days of manually...