Bespoke Beauty – the most exciting beauty trend of 2016?
If you look at any magazine/website/blog, there are endless beauty trends being talked about across every sector of the beauty industry – fragrance, make-up, hair, nails, skincare, etc. But every so often, a trend really stands out to me and right now I’m getting very excited about bespoke beauty products. Bespoke beauty has been bubbling away for a while (I am a huge fan of the No.7 Match Made service for foundation for example) but this year it is set to really take off and
How Beauty PR is Changing...
I have specialised in Beauty and Well-being PR for almost a decade and in that time a lot has changed. I remember the days of manually measuring the size of a piece of coverage to get the AVE, faxing over coverage, and binding reports for hours. Here are the top five ways I see how Beauty PR has been changing most recently… (most of these are probably also the ways PR in general is changing too…) The Digital/Social Media Era – this is probably the biggest change to have happe