I have been a freelance Beauty and Well-being PR for six months now. It seems to have whizzed by whilst also feels like I’ve been doing this for ages all at the same time. It has been the most challenging, brilliant, fulfilling, soul-searching six months of my life. Here I share what I’ve learnt during my early days of freelancing: Best Decision Ever – no doubt about it. This was a huge decision for me to make at the beginning of the year. To start my own business and leave a

If you look at any magazine/website/blog, there are endless beauty trends being talked about across every sector of the beauty industry – fragrance, make-up, hair, nails, skincare, etc. But every so often, a trend really stands out to me and right now I’m getting very excited about bespoke beauty products. Bespoke beauty has been bubbling away for a while (I am a huge fan of the No.7 Match Made service for foundation for example) but this year it is set to really take off and

I have specialised in Beauty and Well-being PR for almost a decade and in that time a lot has changed. I remember the days of manually measuring the size of a piece of coverage to get the AVE, faxing over coverage, and binding reports for hours. Here are the top five ways I see how Beauty PR has been changing most recently… (most of these are probably also the ways PR in general is changing too…) The Digital/Social Media Era – this is probably the biggest change to have happe