I have specialised in Beauty and Well-being PR for almost a decade and in that time a lot has changed. I remember the days of manually measuring the size of a piece of coverage to get the AVE, faxing over coverage, and binding reports for hours. Here are the top five ways I see how Beauty PR has been changing most recently… (most of these are probably also the ways PR in general is changing too…) The Digital/Social Media Era – this is probably the biggest change to have happe